This weeks reading was about internal communication and being subjected to interviews of people working in the industry, what they do and ‘insider info’ about their jobs.
From chapter 11- Internal Communication, in The new Australian and New Zealand public relations manual, I learnt effective ways of how to communicate internally (meaning employees) in a company. This chapter showed us what is usually not so effective, such as interpersonal messages like email and newsletters apposed to face-to-face meetings with the people of high position in the company such as CEO’s with people in small groups of about 40-50 people. This chapter showed us researched evidence of how employees would most like news brought to them and who by. This was very helpful information, in the future I’m sure most of us will have to deal with creating some internal communication and this gave us helpful hints of what has been successful tactics for others. The chapter also stressed though that different things work for different situations so you must do what you feel is best for each individual situation. It also taught the importance of good structure and organisation when dealing with internal communication, you need this to be successful in creating meaning and influence on behaviour.
4 comments:
Hey,
I agree with what you wrote about the chapter, Insider Info, in Public Relations by Melanie James. It was great to read interviews from people who are actually in the industry. You said that it gave you a more realistic idea of what being a PR practitioner is about and thats exactly what it did for me aswell.
As for your comments on the other reading, I tended to take in more about how to keep loyal relationships within companies, such as including them in decision making, whereas you focused on communicating with employees and effective ways to do this such as through meetings not newsletters. This was great because it broadened my understanding, alerting me to different areas of this idea which I hadn't considered. Thanks!
Hi Lauretta
Similarly to Emma, the chapter had me thinking more about Internal Communications from the perspective of a boss sending down messages to staff, as well as staff communicating between themselves, as opposed to the ways in which the messages were communicated.
I could completely relate to this chapter because I had previously worked full time for 9 years and witness how important internal communication is to not only the reputation of a company, but also the success of a company.
The atmosphere amongst staff was fantastic! Our bosses kept us informed of goings-on in the company and we also spent time together socialising outside work hours.
In my opinion internal communications is just as important as communication with clients.
Hey Lauretta, Thanks so much for your views for this week, I found it helpful in having a broader idea of the readings.
I hadn’t really given much thought to the internal communication though, I knew it was important but I just didn’t pay that much attention to it through the reading.
I also found it very interesting to find out the least effective tools with important clients, I always thought email was a good idea- lucky I know now!
I definitely agree that in the end, it is best to follow your instinct and do what feels right, sometimes going by the book is not the best way.
Hey. Within your comment to me you said that as an employee, you know that when you have a healthy relationship with my employer you feel more obliged to work harder and continue with the company. I totally agree with this, along with your comment that positive reinforcement from employers is very important, as causes it employees to feel more confident about their work, thus resulting in them being more productive. Your personal experiences validate the reading’s overall point, that if the nature of workplace relations with bosses, colleagues and friends is satisfactory, this will result in a happy, loyal employee.
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